| dc.description.abstract | Consumers are drawn to fresh e-commerce because of its quick pace, simple operation,
affordable prices, and range of fresh products. The new e-commerce business is,
however, under pressure from an unprecedented level of competition. The emphasis of
new e-commerce businesses is now on customers' recurrent purchasing habits.
This paper offers some recommendations to enhance customer satisfaction and raise the
fresh e-commerce repeat purchase rate based on literature research on consumer
satisfaction and repeat purchase behavior, through an examination of online shopping
experiences of consumers using fresh e-commerce, and empirical research on the
relationship between consumer satisfaction and fresh e-commerce repeat purchases. | en_US |
