Analyze personalization gap in the gifting industry

dc.contributor.author	Jain, Aakruti
dc.contributor.author	Agarwal, Anubhav
dc.date.accessioned	2023-10-10T09:03:17Z
dc.date.available	2023-10-10T09:03:17Z
dc.date.issued	2023-08-23
dc.identifier.uri	http://hdl.handle.net/11718/26851
dc.description.abstract	The project intends to study the gifting needs and preferences of consumers in the present day and to verify the rising demand for personalized products. It will also identify the artists’ needs and their willingness to sell their products online. As a part of future projects, we intend to formulate a business plan positioned for the identified customer and artist segments based on the results of this study. Further, a dedicated platform for personalized gifting products can be created to cater to the unmet needs of the buyers (as well as the artists).	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Gifting Industry	en_US
dc.subject	Online gifting	en_US
dc.subject	Personalized products	en_US
dc.title	Analyze personalization gap in the gifting industry	en_US
dc.type	Student Project	en_US