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dc.contributor.authorSetia, Pankaj
dc.contributor.authorDeng, Kailing
dc.contributor.authorPandey, Shreya
dc.contributor.authorSambamurthy, Vallabh
dc.date.accessioned2024-02-05T06:20:49Z
dc.date.available2024-02-05T06:20:49Z
dc.date.issued2024-01-20
dc.identifier.issn15729419
dc.identifier.urihttp://hdl.handle.net/11718/27075
dc.description.abstractThis study examines how different digital strategies influence agility in managing customer demand. We test the effects of digital strategies on three types of digitally-enabled demand management agility–adaptive, resilient, and entrepreneurial. Using a configurational perspective, we conceptualize digital strategies as the synergistic use of IT-driven and business-driven initiatives in selective or collective value chain domains. Configurations are used to outline three digital strategies: supply chain-oriented, marketing-oriented, and value chain-wide. Using data from a survey of 200 firms, we use configurational analysis to test the hypotheses. The results indicate that specialized–supply chain or marketing-oriented–digital strategies may be sufficient to create adaptive and resilient agility. However, a value chain-wide digital strategy is necessary to facilitate entrepreneurial agility. Results also indicate that a specialized digital strategy may suffice in less turbulent environments, but a value chain-wide digital strategy is required to manage demand management disruptions in highly turbulent environments.en_US
dc.language.isoenen_US
dc.publisherSpringeren_US
dc.relation.ispartofInformation Systems Frontiersen_US
dc.subjectDigital Strategyen_US
dc.subjectIT Competencyen_US
dc.subjectDemand Management Agilityen_US
dc.subjectTurbulenceen_US
dc.subjectConfigurationen_US
dc.titleDigital Strategies for Engendering Resilient, Adaptive, and Entrepreneurial Agility: A Confgurational Perspectiveen_US


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