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dc.contributor.authorMahendra, Sourabh
dc.contributor.authorRohit, Son Kamble
dc.date.accessioned2024-02-05T09:29:00Z
dc.date.available2024-02-05T09:29:00Z
dc.date.issued2022
dc.identifier.otherSP003490
dc.identifier.urihttp://hdl.handle.net/11718/27085
dc.description.abstractTo keep up with the times, Cricket has undergone numerous changes. There has been a demand to adopt quicker, more result-focused forms of the game in modern society, as evidenced by attendance at games. The development of limited-over one-day cricket in the 1960s complemented the traditional format of five-day Test matches. To rekindle interest among spectators, the Twenty20 (T20) format was launched more than 40 years later, in 2003. In addition to changing the game by adopting a fast-paced and TV-friendly format, this version has also sparked new corporate interests in the game by drawing millions of spectators. At both the domestic and international levels of Cricket, there are currently a number of formats that coexist, from the traditional five-day Test match to the one-evening T20. Still, since the T20 format's introduction, there has been a rising demand for it. (Cannonier et al., 2013).en_US
dc.language.isoenen_US
dc.publisherIndian Institute of Management Ahmedabaden_US
dc.subjectCricket Evolutionen_US
dc.subjectCricket Formatsen_US
dc.subjectSpectator Engagementen_US
dc.titleOdi cricket losing relevance & promoting the 2023 world cupen_US
dc.typeStudent Projecten_US


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