Enhancing the work-lives of Q-commerce & food delivery partners

Abstract

Q-commerce (Quick commerce) can be referred to as the business model that promises delivery of goods like groceries, medicines, packaged food, confectioneries, and many other categories of products within a very short duration of time (less than 30 minutes). On the other side, there are food delivery platforms, which have become inseparable in the lives of many Indians. Their broad value proposition revolves around delivering food from the restaurants or outlets of the customers' choice, within a short time, directly to the doorstep of customers. This has added a significant amount of convenience to the customers for an additional charge on the item ordered. The online food delivery market rose from 2016 to 2019 with a whopping CAGR of 175%. In 2020, Covid induced lockdowns hampered its growth. It is expected to bounce back hard, as per the statistics shown above. Food delivery can be segmented based on the type of deliveries made. Viz., deliveries made by the restaurant and deliveries made by food delivery platforms. Food chains like Dominos, Pizza Hut, and many others fall under the former category. The latter includes a wide gambit of restaurants, hotels, food chains, cafes, bakeries, and many other forms of outlets. From the below metrics, the rapid growth of platform-based food deliveries can be observed.