Strategies of retail brands in luxury cosmetics and skincare market in India

Abstract

There is a lot of interest in beauty in India, and so there is a growing beauty business. It is not just for young people or people with lots of money. It is for everyone. Beauty is important to everyone, from young adults to seniors. The Indian cosmetic market is growing quickly, and it has now reached to a point where Indian cosmetic market is giving a serious competition to international brands.