Conversational AI in debt collection

Abstract

Maruti Suzuki is a leading company in the Indian passenger car segment. The company is engaged in the manufacturing, purchasing, and selling of motor vehicles and automobile spare parts. The company is also into providing car finance and selling used cars. However, the market share of Maruti Suzuki (MSIL) has been decreasing lately. On the other hand, it is enabled by the country's environmental targets and policy encouragement, and electric vehicle (EV) markets are on the rise. The segment will likely cross 10 million vehicles, amounting to 5% of the total vehicles by 2030. Today, the EV segment is dominated by Tata Motors Limited and Morris Garage, with a minimal presence of Hyundai Motors India limited. There is no model of Maruti Suzuki in the pure EV segment. If MSIL wants to protect its market share in the passenger vehicle industry, it must enter the electric vehicle segment and compete with incumbents.