Insecurity and beauty: brand messaging and its impact

dc.contributor.author	Warkar, Nikita
dc.contributor.author	John, Milen Mathew
dc.date.accessioned	2024-02-05T10:18:18Z
dc.date.available	2024-02-05T10:18:18Z
dc.date.issued	2022
dc.identifier.other	SP003546
dc.identifier.uri	http://hdl.handle.net/11718/27141
dc.description.abstract	The beauty industry has increasingly leveraged insecurities to target customers, position its products, and ensure relatability. Changing ‘fair’ to ‘glow’ and ‘whitening’ to ‘brightening’ barely solves the problem. While the industry is poised to grow, its impact on the idea of beauty needs to be studied. As beauty standards evolve and the industry grows, companies continue to tap into consumers’ insecurities to sell their products.This study aims to analyse the impact of brands, its products, positioning & advertisement’s impact on an individual’s perception of self as well as the brand.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Beauty Industry	en_US
dc.subject	Consumer Insecurities	en_US
dc.title	Insecurity and beauty: brand messaging and its impact	en_US
dc.type	Student Project	en_US