Brand strategy of Carl Pei’s start-up (Oneplus & Nothing)

Abstract

The purpose of this research is to analyze and understand the branding strategy of Carl Pei's startups, with a focus on OnePlus and Nothing. The main objectives of the research are to: (1) Evaluate the branding strategies employed by Carl Pei's startups and how they have contributed to the success of the companies. (2) Understand the key elements of the branding strategy of Carl Pei's startups and how they have been used to create a strong brand personality and appeal to a wide customer base. (3) Analyze the role of innovation and minimalism in the branding strategy of Carl Pei's startups and how they have helped the companies to differentiate themselves from their competitors. This is achieved through a mix of both primary and secondary research.