Understanding the impact on customer engagement with ad sequences

dc.contributor.author	Raghavender, Gurrapu
dc.contributor.author	Vamshikrishna, Avula
dc.date.accessioned	2024-02-05T10:19:57Z
dc.date.available	2024-02-05T10:19:57Z
dc.date.issued	2022
dc.identifier.other	SP003553
dc.identifier.uri	http://hdl.handle.net/11718/27148
dc.description.abstract	The project will focus on whether the placement of the ad does really matter for the marketers or if it is just the marketers accepting whatever slot based on the auctions. If the placement of the ad matters due to product contagion theory, how should marketers go ahead?	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Marketing	en_US
dc.subject	Advertisement	en_US
dc.title	Understanding the impact on customer engagement with ad sequences	en_US
dc.type	Student Project	en_US