Content & creator economy

dc.contributor.author	Pandey, Anshu
dc.contributor.author	Singh, Shweta
dc.date.accessioned	2024-02-05T10:20:08Z
dc.date.available	2024-02-05T10:20:08Z
dc.date.issued	2022
dc.identifier.other	SP003555
dc.identifier.uri	http://hdl.handle.net/11718/27150
dc.description.abstract	Currently creators are heavily dependent on platforms and haven’t cracked independent monetization and discovery solutions • Brands do not renew licenses or contracts in the long run neither do they strategically use creators to co-create products or services • Disproportionate creator earnings	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Market map	en_US
dc.subject	Economy - India	en_US
dc.title	Content & creator economy	en_US
dc.type	Student Project	en_US