Content & creator economy
dc.contributor.author | Pandey, Anshu | |
dc.contributor.author | Singh, Shweta | |
dc.date.accessioned | 2024-02-05T10:20:08Z | |
dc.date.available | 2024-02-05T10:20:08Z | |
dc.date.issued | 2022 | |
dc.identifier.other | SP003555 | |
dc.identifier.uri | http://hdl.handle.net/11718/27150 | |
dc.description.abstract | Currently creators are heavily dependent on platforms and haven’t cracked independent monetization and discovery solutions • Brands do not renew licenses or contracts in the long run neither do they strategically use creators to co-create products or services • Disproportionate creator earnings | en_US |
dc.language.iso | en | en_US |
dc.publisher | Indian Institute of Management Ahmedabad | en_US |
dc.subject | Market map | en_US |
dc.subject | Economy - India | en_US |
dc.title | Content & creator economy | en_US |
dc.type | Student Project | en_US |
Files in this item
This item appears in the following Collection(s)
-
Student Projects [3208]
Student Projects