Marketing & network effects in the new-age era of digital platforms

dc.contributor.author	Shah, Shikhar Gautam
dc.contributor.author	Agarwal, Snigdha
dc.date.accessioned	2024-02-05T10:25:04Z
dc.date.available	2024-02-05T10:25:04Z
dc.date.issued	2022
dc.identifier.other	SP003569
dc.identifier.uri	http://hdl.handle.net/11718/27165
dc.description.abstract	A platform business is an enterprise that creates an ecosystem of suppliers and buyers to facilitate transactions between them via its platform. Platform business models leverage technology to connect demand and supply and create value on both sides. Examples of platform businesses include Uber (for ride-hailing), Flipkart (for e-commerce), Airbnb (for short-term rentals), and MakeMyTrip (for travel aggregation). Platform businesses usually earn revenue by charging a % commission of each transaction that occurs on their platform. The key to scalability and success in a platform business is to generate network effects, where the value of the platform multiplies as more users join and engage with each other.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Marketing & network	en_US
dc.subject	Platform Businesses	en_US
dc.subject	Traditional Businesses	en_US
dc.title	Marketing & network effects in the new-age era of digital platforms	en_US
dc.type	Student Project	en_US