Elrhino eco industries a story worth telling to a story worth selling
Abstract
Nisha Bora, the business head and dream seller at Elrhino, while parsing through the export
figures and outlaying the recovery path of Elrhino to pre-Covid levels of production and
distribution, had a sudden epiphany. She cleaned her desk, plugged in her laptop and
searched for the growth figures of the Rhino population since she started Elrhino along with
her father with whatever frugal means they possessed. Rhinoceros unicornis, better known as
the Greater One-Horned Rhino, was found in India, Nepal, and Bhutan and registered an
impressive population of 40141 in a survey conducted by the Asian Rhino Specialist Group
(AsRSG) in September 2022. Rhino poaching, the greatest vice against establishing a healthy
Rhino population in Assam, had claimed the lives of around 27 Rhinos when Elrhino started
in 2013-2014. However, the number decreased gradually and reached zero by January 2023.
Nisha wondered whether her dream of Rhino conservation topics reaching the altar of the
beer-table talks had started to get the realisation she, the dream seller, had so vigorously
dreamt.
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