NFTs in marketing strategy from the lens of customers
Abstract
Non-Fungible Tokens (NFTs) are digital assets that use blockchain technology to verify their authenticity
and ownership. Each NFT is unique and can represent any type of digital asset, including artwork, music,
video, or even tweets, in contrast to fungible tokens, such as cryptocurrencies, which are interchangeable
and have the same value. NFTs are stored on a distributed digital ledger called a blockchain, which records
and verifies transactions. This ensures that anyone can easily and transparently verify the ownership and
authenticity of an NFT. In recent years, NFTs have gained popularity as a means for creators to monetize
their digital works and for collectors to acquire unique digital assets.
Collections
- Student Projects [3208]