Virtual influencer management

dc.contributor.author	Gahlot, Deepika
dc.contributor.author	Poonia, Manshi
dc.date.accessioned	2024-02-05T10:33:15Z
dc.date.available	2024-02-05T10:33:15Z
dc.date.issued	2022
dc.identifier.other	SP003588
dc.identifier.uri	http://hdl.handle.net/11718/27183
dc.description.abstract	The main objective of the project involves: 1. Understanding the influencer marketing 2. Focus on the working of virtual influencers and their methodology for gaining market share 3. Understand the factors which affects the perception and following of virtual influencers in advertising context	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Virtual influencers	en_US
dc.title	Virtual influencer management	en_US
dc.type	Student Project	en_US