Browsing Working Papers by Author "Anand, Kamaljit S."
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Store Format Choice in an Evolving Market – A TPB Approach
Anand, Kamaljit S.; Sinha, Piyush Kumar (2009-07-28)The store choice has been studied extensively in the literature, but store format choice has had limited research attention. The store choice modeling has been primarily done in the random utility theory framework, which ...