Browsing Working Papers by Author "Preeta, Vyas"
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Joint Sales Promotion: Prospects & Issues
Sonal, Kureshi; Preeta, Vyas (2009-09-02)This study is an attempt to understand current consumer joint sales promotion in India and thereby identify related prospects and problems. For a conceptual overview, relevant literature in this area was studied. To gain ... -
Net-Based Promotions: Practices, Prospects and Challenges
Sonal, Kureshi; Preeta, Vyas (2009-09-02)Twentieth century brought around one of the most dynamic technological advancement, which opened vistas to interactive electronic communication. Internet, which is a worldwide system of linked computer networks, is the ...