Browsing Working Papers by Subject "Buying behavior"
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Buying impulsive trait: an effective moderator for shopping emotions and perceived risk
(Indian Institute of Management, Ahmedabad, 2014)The study provides an evidence of the relationship between buying traits, perceived risk and buying emotions. The study also indicates that the three emotional states of arousal and pleasure and dominance have significant ... -
Evaluating the Purchase Process of Household Appliances Accounting for Consumers’ Attitudes towards Eco-Friendly and Sustainable Consumption Behavior
(Indian Institute of Management Ahmedabad, 2015)Globally depleting fuel resources like coal, oil and gas has triggered discussions in various forums in India emphasizing the significance of renewable energy sources like solar, hydro, wind and bio gas for future sustenance ...