Browsing Working Papers by Subject "Impulsive Trait"

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    • Buying impulsive trait: an effective moderator for shopping emotions and perceived risk 

      Sinha, Piyush Kumar; Mishra, Hari Govind; Kaul, Surabhi; Singh, Sarabjot (Indian Institute of Management, Ahmedabad, 2014)
      The study provides an evidence of the relationship between buying traits, perceived risk and buying emotions. The study also indicates that the three emotional states of arousal and pleasure and dominance have significant ...