Browsing Working Papers by Subject "Languages"

Now showing items 1-2 of 2

    • Marketing research and the regional languages problem 

      Mehta, Subhash C.; Parikh, Jayshree S. (2010-07-27)
      Marketing research studies in India, particularly those based on consumer surveys, which extend data collection beyond a particular linguistic region, confront a serious problem of language comparability in the questionnaires ...

    • Simple tool for benchmarking early literacy skills in Indian languages 

      Kothari, Brij (2010-01-16)
      India's literacy rate has been rising rapidly. Unfortunately we are in the dark about the literacy levels of the so - called literates. A simple, quick, and easy to administer tool for measuring literacy skill is described. ...