Browsing Working Papers by Subject "Sales Promotion"
Now showing items 1-3 of 3
-
Joint Sales Promotion: Prospects & Issues
(2009-09-02)This study is an attempt to understand current consumer joint sales promotion in India and thereby identify related prospects and problems. For a conceptual overview, relevant literature in this area was studied. To gain ... -
A Review of Theoretical Perspectives Applied to Sales Promotion and a New Perspective based on Mental Accounting Theory
(2009-09-05)The paper reviews theoretical perspective applied to the study of consumer response to promotions. These include adaptation level theory, assimilation contrast theory, attribution theory, prospect theory, transaction utility ... -
Sales Promotion Practices in Apparel Retail Sector and Challenges Ahead
(2009-08-03)Indian organised retail industry is poised for growth. Apparel sector in particular has a great opportunity with alignment of Indian economy to globalised markets. With the widespread use of sales promotions- short term ...