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Weighted-additive versus reference-dependent models of bundle evaluation: evidence from discount framing on product bundles with surcharges
(Indian Institute of Management, Ahmedabad, 2014)
Attractiveness of product bundles largely depends on how prices are framed. There is considerable disagreement among two contemporary models that posit how product bundles with discounts are evaluated. According to the ...
Buying impulsive trait: an effective moderator for shopping emotions and perceived risk
(Indian Institute of Management, Ahmedabad, 2014)
The study provides an evidence of the relationship between buying traits, perceived risk and buying emotions. The study also indicates that the three emotional states of arousal and pleasure and dominance have significant ...
Simultaneous evaluation of pro-self and prosocial bonus schemes: implications for newer management policies towards social betterment
(Indian Institute of Management, Ahmedabad, 2014)
Prosocial bonuses are incentive schemes where people get bonus money to spend on social causes or colleagues that can potentially improve functioning and satisfaction. It is not yet clear how people would evaluate and ...
Impact of consumer social responsibility and brand social responsibility image on brand loyalty
(Indian Institute of Management, Ahmedabad, 2014)
The present paper focus on ITC notebook and try to understand consumer social responsibility for cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand ...
My journey with IIMA: an autobiographical account
(Indian Institute of Management, Ahmedabad, 2014)
Organizations and Institutions are platforms of learning and growth. It is left for us to choose our path and give and get the best during the time we are associated with it as a stake holder. This paper is a narrative of ...
Business dispute resolution: taking arbitration clause seriously
(Indian Institute of Management, Ahmedabad, 2014)
Dispute resolution through arbitration is the chosen method for businesses, however, it has often been experienced that due to a poorly drafted arbitration clause in the main contract or in a separate contract, there is ...
The potential of mobile coupons: current status and future promises
(Indian Institute of Management, Ahmedabad, 2014)
Coupons continue to be one of the most favourite promotional tools for the marketers to influence, incentivize, and encourages customers towards trying the product. Mobile-coupon (m-coupon), an extension of the traditional ...
Measurement issues in state income from registered manufacturing sector – case of Gujarat
(Indian Institute of Management Ahmedabad, 2014)
The present paper discusses some important issues involved in estimation of state income originating in the registered manufacturing sector with illustrations drawn from Gujarat. It highlights the present practices in ...
A tale of five cities: heat waves, cold spells and mortality risk in urban India
(Indian Institute of Management Ahmedabad, 2014)
Background: Temperature extremes as a consequence of changing climate are known to have large morbidity and mortality impacts. Studies assessing mortality risk due to heat waves and cold spells are largely absent in urban ...
Forecast accuracy along booking profile in the national railways of an emerging Asian economy: comparison of different techniques
(Indian Institute of Management Ahmedabad, 2014)
The National Railways of an Emerging Asian Economy (NREAE), the second largest railway network in the world, is facing growing challenges from low fare airlines. To combat these challenges, NREAE has to adopt revenue ...