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Impact of store format on shopping involvement
(Indian Institute of Management Ahmedabad, 2016-06-29)
Store formats exist in three forms of convenience, variety and experience. Shopping involvement tends to change across these formats. This current study (a) establishes the role of store formats on shopping involvement, ...
Small retailer’s merchandise decision making: A grounded theory approach
(Indian Institute of Management Ahmedabad, 2016-05-16)
This study is focused on small retail stores of Jammu province of J&K and examines the relationship between retailer’s perceptions of the trading area and their assortment policy decisions and their reported performance ...
A practical note on predictive analytics usage in marketing applications
(Indian Institute of Management Ahmedabad, 2016-05-05)
Most Predictive Analytics discussions focus on methods that can be used for better quality prediction in a particular context. Realizing that the possibility of perfect prediction is a near impossibility, practitioners ...
Impact of ownership structure on agency cost of debt in india
(Indian Institute of Management Ahmedabad, 2016-04-05)
Using data from Indian listed companies from 2000 to 2014, the relationship between the ownership structure of the firm and the agency cost of debt in the context of an emerging economy is being explored in this paper. We ...
Is marketing a science: Debate revisited
(Indian Institute of Management Ahmedabad, 2016-04-04)
In pursuance of determining the scientific status of marketing, this article first determines what constitutes science. Thereafter, the article conducts a formal analysis of various schools of thought of science. Specifically, ...
An introduction to the aluminum industry and survey of or applications in an integrated aluminum plant
(Indian Institute of Management Ahmedabad, 2016-04-01)
Worldwide, the manufacturing industry is now aiming for competitive advantage and increased profits. To remain competitive, a manufacturing company needs to use tools that provide it with a distinctive competitive edge. ...
Why should i care - Its others money
(Indian Institute of Management Ahmedabad, 2016-03-14)
We examine the behavior of players when they play with their own vs. other people’s money; we investigate this for both dictator and ultimatum games. The results suggest that the behavior of the players differs when they ...
Classification shifting: Impact of firm life cycle
(Indian Institute of Management Ahmedabad, 2016-03-04)
Purpose - This paper examines whether firms in the decline stage of life cycle manipulate core or operating income through misclassification of operating expenses as income-decreasing special items. Design/methodology/approach ...
A game theoretic approach to community based data sharing in mobile ad hoc networks
(Indian Institute of Management Ahmedabad, 2016-03-04)
Government interventions on usage of free speech for communication has been rising of late. The government of Iraq’s ban on the Internet, ban of mobile communications in Hong Kong student protests highlight the same. ...
The surrogacy law conundrum
(Indian Institute of Management Ahmedabad, 2016-01-21)
India has emerged as an international centre of ‘surrogacy industry’. The practice raises complex ethical, moral and legal questions. With reference to the Baby M Case, the paper explores the legal validity of surrogacy ...