Search
Now showing items 11-12 of 12
Antecedents and consequences of product innovation: a meta-analytic review
(Indian Institute of Management Ahmedabad, 2016-04-05)
Building on the meta-analytic model suggested by Montoya‐Weiss et al., Journal of Product Innovation Management, 11(5), 397-417, (1994), this study proposes a framework for product innovation to identify what strategies ...
Consumers’ expectations of sales events: how satisfied are consumer with shopping during sales events?
(IIM Ahmedabad, 2016-03)
Past researchers have examined the influence of sales events on multitude of variables. However, there exists a gap with regards to specific examination of the influence of sales events on consumer participation in sales ...