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Now showing items 11-20 of 35
E-commerce selling in an emerging economy context
(Indian Institute of Management Ahmedabad, 2016-03)
Different studies have specified different definitions of Ecommerce. However most of these definitions concur and summarize that Ecommerce is constituted by buying and selling online. This study focusses on the Selling ...
Is conspicuous consumption of business leaders justified and morally defensible?
(Indian Institute of Management Ahmedabad, 2016-03)
In this paper, we first discuss the concept of conspicuous consumption of the business leaders. Next, we argue that the conspicuous consumption of corporate leaders can be justified from economics, marketing, and philosophical ...
Open innovation at different levels for higher climate risk resilience
(Indian Institute of Management Ahmedabad, 2016-03)
As climate variability is increasing, creating knowledge networks is becoming more and more important for bringing in, or leveraging the embedded resilience in the communities through cross-pollination of ideas, resources ...
Ownership structure and internationalization of Indian firms
(Indian Institute of Management Ahmedabad, 2016-03)
This paper examines the relationship between ownership structure and the firm internationalization, in a longitudinal sample of Indian firms. Drawing from principal-principal (PP) agency theory and the resource-based view ...
Intention to participate in cause related marketing: influence of cause
(Indian Institute of Management Ahmedabad, 2016-03)
The most widely accepted definition for CRM is provided by Varadarajan and Menon (1988) and it defines CRM as “a process of formulating and implementing marketing activities that are characterized by an offer from the firm ...
Antecedents and consequences of brand equity: a meta analysis
(Indian Institute of Management Ahmedabad, 2016-03)
Brand equity provides the firms, a competitive, financial and strategic advantage over other firms in the market. Over the past few decades, brand equity has received increasing attention from various domains. However a ...
Simulation of expected value method in project risk management in two different construction projects
(Indian Institute of Management Ahmedabad, 2016-03)
In this paper, we discuss the application of the expected value method of risk management. In the expected value method, there are two possible state of activity - as planned and risky. In a risky state, an activity will ...
Learning of utilitarian decision model through preferences
(Indian Institute of Management Ahmedabad, 2016-02)
Our goal is to study a decision maker (DM)’s behavioral process that leads to his/her choice. We formalize the notion of a DM who is striving to make the best choice among the various alternatives. Concretely, we develop ...
Uncertainty modeling with information and probabilistic information granules
(Indian Institute of Management Ahmedabad, 2016-02-29)
Linguistic representations by human brain are often characterized with an intertwined combination of imprecision (due to incomplete knowledge), vagueness or uncertainty. A powerful framework of information and probabilistic ...
Soft information set and its application in multi criteria decision making
(Indian Institute of Management Ahmedabad, 2016-03)
An information source value is perceived differently by different agents. In this paper, we present a new knowledge representation structure, termed as soft information set (SIS), to provide a parameterized representation ...