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Meta-analysis for online retail performance
(Indian Institute of Management Ahmedabad, 2016-04-05)
With continuous rise of business value and importance of online retail business (e-commerce), academic research has not been far behind to understand this recent market phenomenon. This has led to numerous studies exploring ...
Constituents of successful sports leagues in emerging markets
(Indian Institute of Management Ahmedabad, 2015)
Purpose: The purpose of this paper is to understand and identify the factors that contribute to the success of sports leagues in emerging sports markets. Design/ Methodology/ Approach: This paper uses a mixed methodology ...
Marketing channels for e-commerce in emerging markets
(Indian Institute of Management Ahmedabad, 2016-03)
This work intends to sensitize the readers about the importance and relevance of making right channel strategy for e-commerce businesses, especially in emerging markets. We have tried to provide the guidelines by motivating ...