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MIS-Marketing by the dream merchants: the case of state lotteries
(2010-03-14)
The paper pleads for a total review of state operated lotteries in India. The idea of state run lotteries came with the laudable objective of mobilizing surplus money in the society by exploiting the gambling instinct and ...
Language translations in advertising and marketing research: need for recognizing measurement differences
(2010-03-14)
This paper reports the findings of an empirical study, designed to test the following four hypotheses: H1 : When consumers rate the same advertisement on two language versions of the same work (adjective), the mean ratings ...
Marketing, yes, creative marketing of special bearer bonds
(2010-03-14)
The paper examines the marketing tasks involved in case full potential of the special bearer bonds which is being introduced by the Government of India to mop up undeclared money that is accumulated in the economy. The ...
A generalised scale for pretesting print advertisements
(2010-03-20)
The Working Paper presents the findings of a research study which was initiated to develop a generalized scale which could be used to pretest an advertisement prepared by an agency or to compare alternate advertisements ...
Predicting new product success: role of product-category related variables
(2010-03-20)
Can one identify the major characteristics of the product class that facilitate or hinder the initial success of new products? Answer to this question should be of considerable interest to marketing managements in India ...
Marketing research and the regional languages problem
(2010-07-27)
Marketing research studies in India, particularly those based on consumer surveys, which extend data collection beyond a particular linguistic region, confront a serious problem of language comparability in the questionnaires ...
Marketing orientation in Indian industry
(2010-03-14)
An instrument with 54 items was developed to measure marketing orientation of Indian companies. Ninety-one senior marketing executives from a cross section of Indian manufacturing companies provided data on their perceptions ...
Supplier evaluation criteria for special projects: differences from standard products
(2010-03-14)
Purchase executives in India were asked through a mail survey to rate 65 different suppliers attributes in regard to their importance for the purchase of standard and special products. While the standard products were of ...
Consumer research and public policy: the case of sugar crisis of 1980
(2010-03-14)
Based on Consumer Study of Ahmedabad households, conducted immediately after the sugar crisis of 1980, the paper presents the changes that consumer consumption, buying and stocking patterns went through because of the high ...
Role conflict, tension and job satisfaction: a study of medical representatives
(2010-03-13)
The present study was designed to empirically examine the following questions: (1) What are the most significant determinants of the concepts of role conflict, role clarity, quality of supervision, job tension and job ...