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Revisiting the concept and classification of distribution service outputs
(2010-07-27)
Distribution service outputs structurally play a pivotal role in retail and channel management. This paper critically assesses the nature of Bucklinzs classic formulation, which is concerned with numerically expressible ...
Format choice of food and grocery retailers
(2010-04-03)
Format choice is recognized as a cognitive process. Like any other purchasing decision format choice also is an information processing behavior. A store is chosen based on the confidence that the customer has regarding the ...
Indian QSR Industry – Opportunities and Strategies to Harness Them
(2013-11-25)
In a country with more than a billion people, opportunities in India are abound. This has led
to a rapid growth of the QSR industry. However, simultaneously, it has also created a
canvass that has many failures and ...
Development of Modern Retailing in India: It’s Impacts on Distribution and Procurement Networks and Changing Consumption Pattern
(2013-11-25)
The Indian retail industry is estimated to be $470 billion. The organized or modern
retailing with 6% share stands at $26 billion. It is projected to reach US$ 1.3 trillion
by 2018 with the organized retail market estimated ...
Organized Retailing of Horticultural Commodities
(2013-11-25)
Owing to rapid urbanization and changing consumption patterns, more and more
retailers are trying to put their best efforts to discover new avenues of success when
it comes to the sales of horticultural commodities. There ...
Point of Purchase Communication: Role of Information Search, Store Benefit, and Shopping Involvement
(2011-05-27)
Point of Purchase (PoP) is the place where a customer is about to buy the product. This is the crucial point where the exchange takes place. It offers a last chance to remind or attract customers. In spite of a considerable ...
The Path to Purchase during Shopping
(2011-05-27)
Shopping behaviour is being seen from the holistic perspective of the entire shopping experience. The decision making process and value perceptions could vary depending on individual shopping orientations, the cultural ...
Impact of store format on shopping involvement
(Indian Institute of Management Ahmedabad, 2016-06-29)
Store formats exist in three forms of convenience, variety and experience. Shopping involvement tends to change across these formats. This current study (a) establishes the role of store formats on shopping involvement, ...
Small retailer’s merchandise decision making: A grounded theory approach
(Indian Institute of Management Ahmedabad, 2016-05-16)
This study is focused on small retail stores of Jammu province of J&K and examines the relationship between retailer’s perceptions of the trading area and their assortment policy decisions and their reported performance ...
An Exploratory Study of Factors affecting MBA Students’ Attitude towards Learning via Case Study Pedagogy: Insights from Advertising Literature
(2009-08-21)
Case based pedagogy has become popular in most business schools today, since the pioneering efforts made by Harvard Business School, several decades ago. Although the case method approach stands firmly on grounds its ...