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Marketing research and the regional languages problem
(2010-07-27)
Marketing research studies in India, particularly those based on consumer surveys, which extend data collection beyond a particular linguistic region, confront a serious problem of language comparability in the questionnaires ...
Simple tool for benchmarking early literacy skills in Indian languages
(2010-01-16)
India's literacy rate has been rising rapidly. Unfortunately we are in the dark about the literacy levels of the so - called literates. A simple, quick, and easy to administer tool for measuring literacy skill is described. ...