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Impact of Initial-Trust Image on Shopper Trust and Patronage Intentions
(2009-08-03)
The objective of this study is to examine the role of store image in influencing shopper trust and patronage intentions when 1) the store has never been visited and 2) the store has been visited. This study also identifies ...
‘The Value-Congruity Relationship Model’
(2009-08-21)
Marketers have always aimed at improving quality of relationship with consumers. Recent efforts exploring into brand-consumer relationships indicates that individuals use the interpersonal relationship elements to forge ...