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New product introduction strategy in consumer products category in India
(2010-03-26)
The objective of this study is to obtain an insight into the nature of new product introduction strategies of Indian nature of new product introduction strategies of Indian organizations. Data on 237 product/brand launches ...
A study of the evolution of nature and narration of brands in an emerging market
(Indian Institute of Management Ahmedabad, 2017-05-23)
Brands evolve over time as a result of factors that facilitate or force. Such changes could, firstly, be the result of changes in the operating environment, such as changes in either consumer-related aspects like consumer ...