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A practical note on predictive analytics usage in marketing applications
(Indian Institute of Management Ahmedabad, 2016-05-05)
Most Predictive Analytics discussions focus on methods that can be used for better quality prediction in a particular context. Realizing that the possibility of perfect prediction is a near impossibility, practitioners ...
Web content analysis of online grocery shopping web sites in india
(Indian Institute of Management Ahmedabad, 2016-03-04)
In this paper the authors evaluate online grocery shopping web sites catering to customers primarily in India. The process of evaluation has been carried out in 3 parts; by comparing the web content on their homepages, ...