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Online retailing paired with kirana – a formidable combination for emerging markets
(Indian Institute of Management , Ahmedabad, 2014)
The World Wide Web was launched in 1991 by Tim Berners Lee and shortly after that, in 1994, Pizza Hut delivered its first pizza after receiving an online order. Electronic commerce is one of the boons of internet and the ...
Online promotions: exploring the emerging opportunity in Indian market
(Indian Institute of Management , Ahmedabad, 2014)
Online promotion has been employed by e-marketers to influence the shoppers during online shopping. In recent years, it has emerged as one of the promising tool in marketer’s arsenal to sway potential customers in Indian ...