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Is marketing a science: Debate revisited
(Indian Institute of Management Ahmedabad, 2016-04-04)
In pursuance of determining the scientific status of marketing, this article first determines what constitutes science. Thereafter, the article conducts a formal analysis of various schools of thought of science. Specifically, ...
Meta-analysis for online retail performance
(Indian Institute of Management Ahmedabad, 2016-04-05)
With continuous rise of business value and importance of online retail business (e-commerce), academic research has not been far behind to understand this recent market phenomenon. This has led to numerous studies exploring ...
An exploratory investigation of impact of perceived cannibalization on salesperson’s trust, commitment, job satisfaction, job performance and relational capital
(Indian Institute of Management Ahmedabad, 2016-04-05)
With the increasing ubiquity of the Internet, organizations are using the Internet channel to increase overall performance, consolidate existing markets, and expand into new markets. The literature, however, contends that ...
Understanding coefficient alpha: assumptions and interpretations
(Indian Institute of Management Ahmedabad, 2016-04-04)
A procedure is developed for determining appropriate levels of scale reliability by examining coefficient alpha in conjunction with the standardized regression coefficient for each variable. Present study aims to examine ...
An examination of one dimension marginal distributions: selling and non-selling activities of a salesperson
(Indian Institute of Management Ahmedabad, 2016-04-05)
Past researchers have endeavored to examine and ascertain the time that salespeople spend engaged in core and non-core activities. In this study, the time spent by a salesperson on non-core activities is called vacation ...
Antecedents and consequences of product innovation: a meta-analytic review
(Indian Institute of Management Ahmedabad, 2016-04-05)
Building on the meta-analytic model suggested by Montoya‐Weiss et al., Journal of Product Innovation Management, 11(5), 397-417, (1994), this study proposes a framework for product innovation to identify what strategies ...
Consumers’ expectations of sales events: how satisfied are consumer with shopping during sales events?
(IIM Ahmedabad, 2016-03)
Past researchers have examined the influence of sales events on multitude of variables. However, there exists a gap with regards to specific examination of the influence of sales events on consumer participation in sales ...