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Realigning Business Strategy for PWD (People with Disabilities) Customers: A Less-explored Territory in Diversity Inclusion
(2013-11-21)
A disability refers to a physical, sensory or mental limitation that interferes with a person's
ability to move, see, hear or learn. Business initiatives taken up by organizations for diversity
inclusion of people with ...
Role of culture in celebrity endorsement: Brand endorsement by celebrities in Indian context
(2013-11-27)
Celebrity endorsement is a big market in India and continues to grow bigger.
However, inspite of prevalent use of celebrities for endorsement, not all celebrity
endorsements have been successful. The list of unsuccessful ...
Broadening the concept of sustainability and measuring its impact on firm’s performance
(2013-11-26)
There is an enhanced awareness among the firms regarding the impact of their
marketing and business activities on the environment and society largely due to
consumer education, the role of activists and aftermath of some ...