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Experiences of designing a case based compulsory marketing course for a masters level programme in management
(2010-03-14)
This paper describes authors' experiences of designing a case based compulsory marketing course for Post Graduate Programme (PGP) in Management (equivalent to MBA) at Indian Institute of Management, Ahmedabad (IIMA). Given ...
A study of technological capability among product based telecom start-ups in India: Role of knowledge, learning and bricolage
(Indian Institute of Management Ahmedabad, 2015)
Present work explores the development of new products among telecom start-ups in India. This paper weaves together threads of literature including innovation, bricolage, learning and knowledge acquisition and technological ...
Lessons from learners
(Indian Institute of Management Ahmedabad, 1990-01-01)