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Now showing items 1841-1850 of 1988
Dominance of affective over cognitive customer satisfaction in satisfaction-loyalty relationship in service encounters
(Indian Institute of Management, Ahmedabad, 2014)
The paper reports on a study which aims to understand the role of cognitive and affective components of customer satisfaction in service encounters. The paper is structured to explore a brief synthesis of the extant ...
Weighted-additive versus reference-dependent models of bundle evaluation: evidence from discount framing on product bundles with surcharges
(Indian Institute of Management, Ahmedabad, 2014)
Attractiveness of product bundles largely depends on how prices are framed. There is considerable disagreement among two contemporary models that posit how product bundles with discounts are evaluated. According to the ...
Buying impulsive trait: an effective moderator for shopping emotions and perceived risk
(Indian Institute of Management, Ahmedabad, 2014)
The study provides an evidence of the relationship between buying traits, perceived risk and buying emotions. The study also indicates that the three emotional states of arousal and pleasure and dominance have significant ...
Simultaneous evaluation of pro-self and prosocial bonus schemes: implications for newer management policies towards social betterment
(Indian Institute of Management, Ahmedabad, 2014)
Prosocial bonuses are incentive schemes where people get bonus money to spend on social causes or colleagues that can potentially improve functioning and satisfaction. It is not yet clear how people would evaluate and ...
Impact of consumer social responsibility and brand social responsibility image on brand loyalty
(Indian Institute of Management, Ahmedabad, 2014)
The present paper focus on ITC notebook and try to understand consumer social responsibility for cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand ...
My journey with IIMA: an autobiographical account
(Indian Institute of Management, Ahmedabad, 2014)
Organizations and Institutions are platforms of learning and growth. It is left for us to choose our path and give and get the best during the time we are associated with it as a stake holder. This paper is a narrative of ...
Consumers' need for uniqueness: a cross-cultural validation
(Indian Institute of Management Ahmedabad, 2014)
We conduct a cross-cultural validation of the Consumers’ Need for Uniqueness (CNFU) scale. Using confirmatory factor analysis, the cross-cultural reliability and validity of the CNFU scale developed by Tian, Bearden and ...
Relationship marketing in online retailing - a meta-analytic approach
(Indian Institute of Management Ahmedabad, 2014)
This study is a meta-analysis of relationship marketing (RM) in online retailing. The study builds on the meta-analytic model suggested by Palmatier, Dant, Grewal, and Evans (2006) and extends the framework in the domain ...
A framework for socially meaningful evaluations of technology based social innovations
(IIM Ahmedabad, 2013-11-07)
The social innovation space that tries to marry the pursuit of profits and social impact is at interesting cross-roads in developing countries like India. Among other things, the euphoria and subsequent deflation around ...
A constrained nash bargaining approach to the stock rationing problem in multi-echelon supply chains.
(IIM Ahmedabad, 2013-12-03)
In order to survive in the global volatile market place, supply chain analysts are brainstorming to arrive
at robust inventory control policies that prevents inventory worth of millions of dollars to get tied up in the ...