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Discriminative aggregation operators for multi criteria decision making
(Indian Institute of Management Ahmedabad, 2016-02)
A general aggregation formalism for multi criteria decision making (MCDM) applications is presented that allows us to represent the existing aggregation operators as well as generate the new ones. Using this formalism, we ...
Information utility based decision support framework
(Indian Institute of Management Ahmedabad, 2016-03)
We introduce a novel entropy framework for the computation of utility on the basis of an agent’s subjective evaluation of the granularized information source values. A concept of evaluating agent as an information gain ...
Pricing for e-commerce in emerging economies
(Indian Institute of Management Ahmedabad, 2016-03)
With the increasing use of the internet and the subsequent greater avenues for information search, consumers have shifted from being mere “price takers” to “price determiners”, either explicitly or implicitly. Consumers ...
Marketing channels for e-commerce in emerging markets
(Indian Institute of Management Ahmedabad, 2016-03)
This work intends to sensitize the readers about the importance and relevance of making right channel strategy for e-commerce businesses, especially in emerging markets. We have tried to provide the guidelines by motivating ...
E-commerce selling in an emerging economy context
(Indian Institute of Management Ahmedabad, 2016-03)
Different studies have specified different definitions of Ecommerce. However most of these definitions concur and summarize that Ecommerce is constituted by buying and selling online. This study focusses on the Selling ...
Is conspicuous consumption of business leaders justified and morally defensible?
(Indian Institute of Management Ahmedabad, 2016-03)
In this paper, we first discuss the concept of conspicuous consumption of the business leaders. Next, we argue that the conspicuous consumption of corporate leaders can be justified from economics, marketing, and philosophical ...
Open innovation at different levels for higher climate risk resilience
(Indian Institute of Management Ahmedabad, 2016-03)
As climate variability is increasing, creating knowledge networks is becoming more and more important for bringing in, or leveraging the embedded resilience in the communities through cross-pollination of ideas, resources ...
Ownership structure and internationalization of Indian firms
(Indian Institute of Management Ahmedabad, 2016-03)
This paper examines the relationship between ownership structure and the firm internationalization, in a longitudinal sample of Indian firms. Drawing from principal-principal (PP) agency theory and the resource-based view ...
Intention to participate in cause related marketing: influence of cause
(Indian Institute of Management Ahmedabad, 2016-03)
The most widely accepted definition for CRM is provided by Varadarajan and Menon (1988) and it defines CRM as “a process of formulating and implementing marketing activities that are characterized by an offer from the firm ...
Antecedents and consequences of brand equity: a meta analysis
(Indian Institute of Management Ahmedabad, 2016-03)
Brand equity provides the firms, a competitive, financial and strategic advantage over other firms in the market. Over the past few decades, brand equity has received increasing attention from various domains. However a ...