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The role of complementarity and partner brand price level in new product introduction strategy using bundle offers: A study on the quality perception of bundle components
(2014)
New products are often bundled with strong brands as an introduction strategy. This study helps to understand the scenarios which will be most beneficial to both the products in the bundle. The enhancement effect and ...
Multi-product newsboy problem with satiation objective
(Indian Institute of Managment, Ahmedabad, 2014)
Meeting the pro t target is often preferred over maximizing expected pro t in uncertain business environments. Research into the newsboy problem with satiation objective started quite early. However, the progress has been ...
Basic Emergency Obstetric Care for mothers and newborns through 24 x 7 primary health centres A case study of three 24/7 PHCs from a high focus district in India
(Indian Institute of Management, Ahmedabad, 2014)
The National Rural health Mission created 24X7 Primary Health Centres in order to provide basic emergency and obstetric services to women. The current study looked into how far the above NRHM objective has been met. Our ...
Midwifery education within the integrated nursing and midwifery programmes in India
(Indian Institute of Managment, Ahmedabad, 2014)
Staff nurses (nurse-midwives) in India are expected to provide normal birth services in health facilities under the maternal health strategy of the National Rural Health Mission. Under the integrated nursing and midwifery ...
Medical Negligence and Compensation in India: How Much is Just and Effective?
(Indian Institute of Management, Ahmedabad, 2014)
There is no denying the fact that human life is precious and in cases of medical negligence, the judges find it extremely difficult to decide on the quantum of compensation as the quantum is highly subjective in nature, ...
Air pollution in Indian cities: short term mortality impacts and interactions with temperature
(Indian Institute of Management, Ahmedabad, 2014)
Background: Indian cities are among the most polluted globally, yet assessments of short term mortality impacts due to pollution have been limited. Furthermore, studies examining temperature – pollution interactions on ...
Examining the influence of service quality on customer satisfaction and patronage intentions in convenience store industry
(Indian Institute of Management, Ahmedabad, 2014)
This paper explores perceptions of service quality in the convenience store (c-store) industry. The study applies the extant SERVQUAL models (Parasuraman, Berry, and Zeithmal, 1988; Dabholkar, Thorpe, and Rentz, 1996) in ...
Prevention of postpartum infections using ‘Appreciative Inquiry’
(Indian Institute of Management , Ahmedabad, 2014)
The objective of the present study was to explore how infection rates in study hospitals were affected by an intervention in six intervention hospitals in Gujarat, India. Infection control practices, human resource management, ...
Strengthening corporate governance in India: A review of legislative and regulatory initiatives in 2013
(Indian Institute of Management Ahmedabad, 2014)
The passing of the long awaited Companies Act in 2013 is probably the single most important development in India's history of corporate legislation, next only to the monumental Companies Act 1956 which it replaces. While ...
Assessing impact of mandatory CSR on food industry
(Indian Institute of Management Ahmedabad, 2014)
India is the only country in the world which has now made CSR spending mandatory. Food industry is not an exception to this requirement. In a developing country like India, food industry has a larger social purpose, for ...