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Is marketing a science: Debate revisited
(Indian Institute of Management Ahmedabad, 2016-04-04)
In pursuance of determining the scientific status of marketing, this article first determines what constitutes science. Thereafter, the article conducts a formal analysis of various schools of thought of science. Specifically, ...
Meta-analysis for online retail performance
(Indian Institute of Management Ahmedabad, 2016-04-05)
With continuous rise of business value and importance of online retail business (e-commerce), academic research has not been far behind to understand this recent market phenomenon. This has led to numerous studies exploring ...
An exploratory investigation of impact of perceived cannibalization on salesperson’s trust, commitment, job satisfaction, job performance and relational capital
(Indian Institute of Management Ahmedabad, 2016-04-05)
With the increasing ubiquity of the Internet, organizations are using the Internet channel to increase overall performance, consolidate existing markets, and expand into new markets. The literature, however, contends that ...
Pricing for e-commerce in emerging economies
(Indian Institute of Management Ahmedabad, 2016-03)
With the increasing use of the internet and the subsequent greater avenues for information search, consumers have shifted from being mere “price takers” to “price determiners”, either explicitly or implicitly. Consumers ...
Marketing channels for e-commerce in emerging markets
(Indian Institute of Management Ahmedabad, 2016-03)
This work intends to sensitize the readers about the importance and relevance of making right channel strategy for e-commerce businesses, especially in emerging markets. We have tried to provide the guidelines by motivating ...
E-commerce selling in an emerging economy context
(Indian Institute of Management Ahmedabad, 2016-03)
Different studies have specified different definitions of Ecommerce. However most of these definitions concur and summarize that Ecommerce is constituted by buying and selling online. This study focusses on the Selling ...
Is conspicuous consumption of business leaders justified and morally defensible?
(Indian Institute of Management Ahmedabad, 2016-03)
In this paper, we first discuss the concept of conspicuous consumption of the business leaders. Next, we argue that the conspicuous consumption of corporate leaders can be justified from economics, marketing, and philosophical ...
Understanding coefficient alpha: assumptions and interpretations
(Indian Institute of Management Ahmedabad, 2016-04-04)
A procedure is developed for determining appropriate levels of scale reliability by examining coefficient alpha in conjunction with the standardized regression coefficient for each variable. Present study aims to examine ...
Antecedents and consequences of brand equity: a meta analysis
(Indian Institute of Management Ahmedabad, 2016-03)
Brand equity provides the firms, a competitive, financial and strategic advantage over other firms in the market. Over the past few decades, brand equity has received increasing attention from various domains. However a ...
An examination of one dimension marginal distributions: selling and non-selling activities of a salesperson
(Indian Institute of Management Ahmedabad, 2016-04-05)
Past researchers have endeavored to examine and ascertain the time that salespeople spend engaged in core and non-core activities. In this study, the time spent by a salesperson on non-core activities is called vacation ...