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Does working for a not-for-profit organization affect the psychology of corruption? evidence from India
(Indian Institute of Management Ahmedabad, 2016-03)
The primary purpose of this study is to examine if volunteering for Not-for-Profit Organizations (NPO) which are involved in providing social welfare services and which actively promote socio-behavioral factors like social ...
Intention to participate in cause related marketing: influence of cause
(Indian Institute of Management Ahmedabad, 2016-03)
The most widely accepted definition for CRM is provided by Varadarajan and Menon (1988) and it defines CRM as “a process of formulating and implementing marketing activities that are characterized by an offer from the firm ...