Browsing Book Chapters by Author "Banerjee, Arindam"
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Designing a business analytics culture in organizations in India
Banerjee, Arindam; Banerjee, Tanushri (IGI Global, 2021)There are several challenges faced by decision makers while deploying Business Analytics in their organization. There may not be one resolution approach that is suitable for creating a Business Analytics culture in all ... -
Weaving analytics for effective decision making
Banerjee, Arindam; Banerjee, Tanushri (SAGE Publications New Delhi, 2017)Weaving Analytics for Effective Decision Making helps managers unleash the power of analytics. It provides a roadmap for implementing analytics and securing a high return on investment for the organization. The book is ...