Browsing Book Chapters by Author "Kaul, Asha"
Now showing items 1-6 of 6
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Digital Activism: NGOs leveraging social media to influence/challenge Corporate Social Responsibility
Chaudhri, Vidhi; Kaul, Asha (Routledge, 2018)Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; ... -
Executive leadership
Kaul, Asha; Desai, Avani (Sage, 2016-06) -
Leadership’s role in reputation
Kaul, Asha; Desai, Avani (Sage, 2016-06) -
Managing corporate reputation through social media
Kaul, Asha; Singh, Anurag (IGI Global, 2016)Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement ... -
Strategic alignment
Kaul, Asha; Desai, Avani (Sage, 2016-06) -
Use of social media in crisis communication
Kaul, Asha; Desai, Avani (Sage, 2016-06)