Browsing Working Papers by Author "Sinha, Piyush Kumar"

Now showing items 21-29 of 29

    • Organized Retailing of Horticultural Commodities 

      Sinha, Piyush Kumar; Thomas, Sujo (2013-11-25)
      Owing to rapid urbanization and changing consumption patterns, more and more retailers are trying to put their best efforts to discover new avenues of success when it comes to the sales of horticultural commodities. There ...

    • The Path to Purchase during Shopping 

      Sinha, Piyush Kumar; Krishnaswamy, Gopi (2011-05-27)
      Shopping behaviour is being seen from the holistic perspective of the entire shopping experience. The decision making process and value perceptions could vary depending on individual shopping orientations, the cultural ...

    • Point of Purchase Communication: Role of Information Search, Store Benefit, and Shopping Involvement 

      Uniyal, Dwarika Prasad; Sinha, Piyush Kumar (2011-05-27)
      Point of Purchase (PoP) is the place where a customer is about to buy the product. This is the crucial point where the exchange takes place. It offers a last chance to remind or attract customers. In spite of a considerable ...

    • Revisiting the concept and classification of distribution service outputs 

      Waterschoot, Walter van; Sinha, Piyush Kumar; Haes, Joeri De; Lievens, Annouk; Butt, Steve (2010-07-27)
      Distribution service outputs structurally play a pivotal role in retail and channel management. This paper critically assesses the nature of Bucklinzs classic formulation, which is concerned with numerically expressible ...

    • Revisiting the conceptualisation and classification of distribution service outputs 

      Waterschoot, Walter van; Sinha, Piyush Kumar; Haes, Joeri De; Lievens, Annouk; Burt, Steve (2009-12-14)
      Distribution service outputs structurally play a pivotal role in retail and channel management. This paper critically assesses the nature of Bucklin s classic formulation, which is concerned with numerically expressible ...

    • The role of government regulation in incubating social enterprises 

      Abhishek; Bhamoriya, Vaibhav; Sinha, Piyush Kumar; Golwa, Ankur (Indian Institute of Management , Ahmedabad, 2014)
      Social Enterprise is young, emerging, and a high potential domain attracting thousands of social entrepreneurs in India. Social enterprises, with their dual focus on financial sustainability and social impact, face a set ...

    • Small retailer’s merchandise decision making: A grounded theory approach 

      Sinha, Piyush Kumar; Mishra, Hari Govind; Koul, Surabhi (Indian Institute of Management Ahmedabad, 2016-05-16)
      This study is focused on small retail stores of Jammu province of J&K and examines the relationship between retailer’s perceptions of the trading area and their assortment policy decisions and their reported performance ...

    • Store Format Choice in an Evolving Market – A TPB Approach 

      Anand, Kamaljit S.; Sinha, Piyush Kumar (2009-07-28)
      The store choice has been studied extensively in the literature, but store format choice has had limited research attention. The store choice modeling has been primarily done in the random utility theory framework, which ...

    • Using transaction utility approach for retail format decision 

      Sinha, Piyush Kumar (2009-12-12)
      Transaction utility theory was propounded by Thaler to explain that the value derived by a customer from an exchange consists of two driveras : Acquisition Utilities and Transaction utilities. Acquisition utility represents ...