Browsing Working Papers by Author "Baker, Michael J."
Now showing items 1-6 of 6
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Corporate Brand Image: Antecedents, Mediating Role and Impact on Stakeholder Expectations
Oburai, Prathap; Moorthi, YLR; Basalingappa, Anita; Wai, Chew Kok; Baker, Michael J.; Krishnan, Sandeep K. (2009-09-02)Corporate identity and image are shaped by the entirety of perceptions of a variety of stakeholders, both existing and potential ones, such as customers, suppliers, employees, general public, opinion makers, and government ... -
An exploration of customer-supplier alliances and partnerships: A synthesis of literature review and empirical investigation leading to 3Rs framework
Oburai, Prathap; Baker, Michael J. (2009-07-25)The marketing discipline is evolving and so is its agenda with the advent of relationship marketing, networks and other related sub-fields. Till recently, business literature focused largely on competition, and cooperation, ... -
Grounded exploration of sales and distribution channel structures in thirteen industries in India
Oburai, Prathap; Baker, Michael J. (2010-01-16)Innovation is a fundamental virtue of marketing. In this paper, a case is made to promote the use of innovative and novel combinations of research methodologies to derive new insights of business phenomena. This study is ... -
Strategic Marketing Alliances, Partnerships and Networks – The Logic of Cooperation, Roots, Evolution and Advantage
Oburai, Prathap; Baker, Michael J. (2010-04-17)The marketing discipline is evolving and so is its agenda with the advent of relationship marketing, networks and other related sub-fields. Till recently, business literature focused largely on competition, and cooperation, ... -
Strategic Marketing Alliances, Partnerships and Networks – The Logic of Cooperation, Roots, Evolution and Advantage
Oburai, Prathap; Baker, Michael J. (2009-07-25)The marketing discipline is evolving and so is its agenda with the advent of relationship marketing, networks and other related sub-fields. Till recently, business literature focused largely on competition, and cooperation, ... -
Using Qualitative and Quantitative Methods to Investigate Patterns in Marketing Channels and International Marketing Strategies
Oburai, Prathap; Wai, Chew Kok; Baker, Michael J. (2009-09-02)Changed agenda and paradigms require marketing’s research methods and tools of enquiry to reflect fully the need to intensify theory-building programmes. We examine the evolution of the case research strategy in the context ...