Browsing Working Papers by Author "Banerjee, Arindam"
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Academic research productivity: what may be “reining” in the Indian B-school?
Banerjee, Arindam (2013-11-26)The article points at some historic reasons for poor productivity in research, including unproductive competition among institutions due to a false sense of self sufficiency, lack of adequate research infrastructure at ... -
Data science for decision making in developing economies: A travesty of business investments
Banerjee, Arindam (Indian Institute of Management Ahmedabad, 2014)Based on a recent survey of Analytics Adoption in Indian business organization, the author makes a claim that for most organizations grappling with the problem of incomplete and unorganized data, the tools of data science ... -
Evaluating the Purchase Process of Household Appliances Accounting for Consumers’ Attitudes towards Eco-Friendly and Sustainable Consumption Behavior
Banerjee, Tanushri; Banerjee, Arindam (Indian Institute of Management Ahmedabad, 2015)Globally depleting fuel resources like coal, oil and gas has triggered discussions in various forums in India emphasizing the significance of renewable energy sources like solar, hydro, wind and bio gas for future sustenance ... -
International Outsourcing Hurdles in Value-added Services
Banerjee, Arindam (2009-07-29)Purpose: International Outsourcing has been traditionally looked upon as a low end cost effective servicing option to take advantage of the cost arbitrage that exists across countries. Of late, many outsourcing vendors ... -
A practical note on predictive analytics usage in marketing applications
Banerjee, Arindam; Banerjee, Tanushri (Indian Institute of Management Ahmedabad, 2016-05-05)Most Predictive Analytics discussions focus on methods that can be used for better quality prediction in a particular context. Realizing that the possibility of perfect prediction is a near impossibility, practitioners ... -
Review of marketing / business analytics infrastructure in select india- based organizations
Banerjee, Arindam (Indian Institute of Management Ahmedabad, 2016-03-01)The paper provides details of a detailed survey carried out in five Indian organizations operating in different industries – oil and gas, food products, stock trading, hospitality and industrial chemical. Diversity of ... -
State of marketing analytics in India: prospects and potential challenges
Banerjee, Arindam (Indian Institute of Management Ahmedabad, 2014)The paper provides an overview of the state of the Marketing Analytics practice in India today, its contribution and its possible challenges for future growth. A diverse set of practitioners from multiple sectors of ... -
Web content analysis of online grocery shopping web sites in india
Banerjee, Arindam; Banerjee, Tanushri (Indian Institute of Management Ahmedabad, 2016-03-04)In this paper the authors evaluate online grocery shopping web sites catering to customers primarily in India. The process of evaluation has been carried out in 3 parts; by comparing the web content on their homepages, ...