Browsing Working Papers by Author "Banerjee, Bibek"
Now showing items 1-4 of 4
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Brand specific associations and consumer involvement in the evaluation of brand extensions
Ganapathy, Shobha; Koshy, Abraham; Banerjee, Bibek (Indian Institute of Management Ahmedabad, 1998-12-01)Research in the area of brand extensions has focused on the themes of simple affect transfer and category based affect transfer to explain attitude towards the extension. Subsequent research stresses the importance of ... -
Consumption externalities and product quality: the market for military hardware
Banerjee, Bibek; Hirao, Yukiko (2010-03-31)This paper considers arms race between to rival nations and arms trade between these buyer countries and a number of producers. All the parties are completely informed, and the sellers manufacture differentiated products. ... -
Localized and non-localized competition in the presence of consumer lock-in
Banerjee, Bibek; Kovenock, Dan (2010-03-31)This paper models localized competition between firms when there is consumer lock-in or loyalty. We derive the symmetric equilibrium mixed strategy price distribution under two alternative models, and compare them to ... -
Model of consumer evaluation of brand extensions
Ganapathy, Shobha; Banerjee, Bibek (2010-04-03)Current research has shown that consumers attitudes towards brand extensions is a function of brand affect, and similarity between parent and extension product categories. Research has also stressed on the importance of ...