Browsing Working Papers by Author "Banerjee, Tanushri"
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Evaluating the Purchase Process of Household Appliances Accounting for Consumers’ Attitudes towards Eco-Friendly and Sustainable Consumption Behavior
Banerjee, Tanushri; Banerjee, Arindam (Indian Institute of Management Ahmedabad, 2015)Globally depleting fuel resources like coal, oil and gas has triggered discussions in various forums in India emphasizing the significance of renewable energy sources like solar, hydro, wind and bio gas for future sustenance ... -
A practical note on predictive analytics usage in marketing applications
Banerjee, Arindam; Banerjee, Tanushri (Indian Institute of Management Ahmedabad, 2016-05-05)Most Predictive Analytics discussions focus on methods that can be used for better quality prediction in a particular context. Realizing that the possibility of perfect prediction is a near impossibility, practitioners ... -
Web content analysis of online grocery shopping web sites in india
Banerjee, Arindam; Banerjee, Tanushri (Indian Institute of Management Ahmedabad, 2016-03-04)In this paper the authors evaluate online grocery shopping web sites catering to customers primarily in India. The process of evaluation has been carried out in 3 parts; by comparing the web content on their homepages, ...