Browsing Working Papers by Author "Bhagwat, N. P."
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Effect of sexual illustrations on brand - product recall: an experimental study
Mehta, Subhash C.; Bhagwat, N. P.; Bhargava, Pravin (2010-03-29)This research study has attempted to experimentally measure effect of sexual illustrations on brand - product recall. The study is an extension of the work done by M. Ste adman and M.W. Alexander and Ben Judd, Jr. Published ...