Browsing Working Papers by Author "Bhandari, Labdhi R."
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Advertising claims, expectation fulfilment and product evaluation
Bhandari, Labdhi R. (2010-07-27)Consumerism movements like 'Truth in Advertising' have prompted formulation of legal and other public policy measures to regulate deceptive advertising. While a great deal of effort has gone into evolving mechanisms to ... -
Approach to the design of corporate identity
Dholakia, Nikhilesh; Bhandari, Labdhi R. (2010-03-20)The corporate form of organization is being used in many spheres of economic and social activity. Public enterprises and development corporations have swelled the ranks of the mass of existing private sector companies. All ... -
Communication for social marketing: an approach for developing communication appeals for family planning programs
Bhandari, Labdhi R. (2010-03-21)This study has developed and tested an approach and a methodology for identifying persuasive communication appeals that have the best chances of influencing people's attitudes and behaviour in the area of social marketing, ...